I'm an experienced Design Thinker, specialising in Service Design and UX Strategy, who focuses on identifying the right problem, discovering the right opportunity, and designing the right solution.
I apply design processes, tools, and methodologies to solve all sorts of problems, by putting humans at the heart of the design process.
Using design thinking methodology, I design products and services that improve processes and organisational structures, and deliver an optimal user experience for end users.
To get to a final product, I create a vision for the desired user experience based on user research and validation, and I define the approach to realise the solution.
I turn high-level concepts and ideas into tangible designs and prototypes, allowing me to test and validate the proposed solutions with users.
As it is common practice in design thinking, I too apply the principles of the Double Diamond model as described by the Design Council. Using this divergent and convergent way of working, we can define the right problem (first diamond) to focus on, and design solutions that work and resolve the identified problem (second diamond).