I'm an experienced Strategic & Service Designer, who focuses on identifying the right problem, discovering the right opportunity, and designing the right solution.
I apply design processes, tools, and methodologies to solve all sorts of problems and explore business opportunities, by putting humans at the centre of things.
Using design thinking methodology, I design products and services that improve processes and organisational structures, and deliver an optimal user experience for end users.
To get to a final product, I create a vision for the desired user experience based on user research and validation, and I define the approach to realise the solution.
Helping customer achieve their goals and meet their needs is beneficial to a business. Using business modelling and measuring I ensure that all customer-centric initiatives are viable for the business offering them.