I'm an experienced Design Thinker, specialising in Service Design and UX Strategy, who focuses on identifying the right problem, discovering the right opportunity, and designing the right solution.
I apply design processes, tools, and methodologies to solve all sorts of problems and explore business opportunities, by putting humans at the centre of things.
Using design thinking methodology, I design products and services that improve processes and organisational structures, and deliver an optimal user experience for end users.
To get to a final product, I create a vision for the desired user experience based on user research and validation, and I define the approach to realise the solution.
Helping customer achieve their goals and meet their needs is beneficial to a business. Using business modelling and measuring I ensure that all customer-centric initiatives are viable for the business offering them.
Removing the work from my portfolio is a bid to manage expectations. I have decided to remove the case studies from my website, as it was terribly outdated and not representative of the work I have been doing in recent year. After considering the effort required of updating a portfolio, I figured that in the end the return was not worth the effort, and it simply creates the wrong expectations of what I can and cannot contribute.