Currently I'm working as a

UX Architect at VMLY&R

Defining the online strategy and website roadmap of the Crown Sydney casino.

Previous experience

Guerrilla Games

September 2018 - December 2018 Amsterdam, the Netherlands

User Experience Designer

  • Designed UI concepts for an unannounced Playstation game
  • Created interactive prototypes to convey interactions, screen flows, and animations
  • Contributed to the design of game mechanics and features using design thinking methodologies

ABN Amro

November 2017 - November 2018 Amsterdam, the Netherlands

Service Designer

  • Defining and facilitating strategic workshops, processes, and design sprints for new initiatives
  • Identifying user needs and business opportunities using the Jobs To Be Done framework
  • Driving an explorative platform initiative by conducting customer development and setting up experiments within the Lean Startup methodology.


August 2017 - November 2017 Amsterdam, the Netherlands

Service Designer

  • Identified the needs and pain points of customers during their online orientation and buying process
  • Set up a user testing approach for the product teams
  • Proposed a new experience design concept for online brand and product orientation

Air France-KLM

January 2017 - July 2017 Amstelveen, the Netherlands

User Experience Designer

  • Facilitated creative workshops for various projects to set product vision and strategic direction, and road map formation
  • Designed web portals for on-board and lounge connectivity services, driving sales and raising brand exposure
  • Conducted user research to identify needs, define the UX strategy, and validate solutions


June 2016 - December 2016 Amsterdam, the Netherlands

Lead User Experience Designer

  • Worked closely with client stakeholders to design new concepts for digital channels supporting online sales processes
  • Creative lead and direction for a small design team in various project phases
  • Defined the strategy for a component library and way of working of design teams

KBC Banking & Insurances

August 2014 - May 2016 Leuven, Belgium

Lead User Experience Designer

  • Established and maintained style guide for digital Savings & Investments touchpoints as UX Lead
  • Conducted research studies and workshops with clients and stakeholders for design exploration & validation
  • Created and validated new concepts for digital and nancial products & services

Cheil GmbH

June 2014 - July 2014 Düsseldorf, Germany

User Experience Designer

  • Proposed new concepts and features for Lufthansa’s travel guide platform
  • Aligned ideas with business stakeholders
  • Created concept designs for desktop and mobile devices

Philips / TP Vision

January 2012 - May 2014 Eindhoven & Amsterdam, the Netherlands

Interaction Designer

  • Designed mobile companion apps for Philips TVs
  • Conducted design research in user interfaces for 3D TVs
  • Designed user interfaces for SmartTV services

Eindhoven University of Technology

October 2010 - October 2012 Eindhoven, the Netherlands

User-System Interaction Researcher

  • Attended courses and workshops from renowned industry professionals
  • Followed soft-skills and professional development training
  • Investigated and improved MRI data visualisation tool for medical research departments